Visiting a wishing tree is a tradition ritual in Hong Kong, and people flocks to physical wishing trees around the city to make their wishes. With AR technology, we are able to create a virtual wishing tree that can be accessed from anywhere in the city. With brand identities further infused into the main wishing tree visuals, we are able to create an unique and engaging experience that resonates with the brand's offerings.
The Challenge
HSBC needed to connect with Hong Kong residents in a meaningful way during an important seasonal period. In a competitive banking market, they sought to stand out by bridging traditional cultural practices with modern digital engagement. The challenge was to make their brand relevant and accessible to customers across Hong Kong while honoring the local tradition of wishing trees, which are typically limited to specific physical locations.
The Solution
We developed an AR-powered virtual wishing tree experience that could be accessed from anywhere in Hong Kong via mobile devices. This innovative approach democratized access to the traditional wishing tree ritual while seamlessly integrating HSBC's brand identity into a culturally significant experience. The AR technology allowed HSBC to bring their brand directly to customers wherever they were, creating an engaging digital touchpoint that reinforced brand presence during their "1.23 Go Goal Day" campaign.