Rebuilding Tsim Sha Tsui and Causeway Bay, bridging the virtual and the real world, all the incentives in the “SUMMERverse” and “WINTERverse” translate into reality and include the introduction of popular partners such as TamJai Mixian (譚仔雲南米線), TamJai SamGor Mixian (譚仔三哥米線) and MaskOn._, to add to the excitement of the launch. The campaign aims to break boundaries with a holistic marketing strategy, from choosing the most impactful brand ambassadors to picking the most engaging medium by utilising the metaverse, to create a "Paraverse" experience with maximum synergy.
The Challenge
HSBC wanted to create a unique and engaging experience for its customers in Hong Kong, while also promoting its new digital banking platform. They needed a way to bridge the gap between the physical and digital worlds, and to create a memorable experience that would resonate with their target audience.
The Solution
We collaborated with HSBC and partners to create the Paraverse, a virtual world that allows users to explore and interact with HSBC's digital banking platform in a fun and engaging way. The Paraverse is designed to be an immersive experience that combines elements of gaming, social media, and digital banking.