PrimeCredit partnered with GNS to create an innovative campaign that synchronized TV commercials with interactive body-motion games, delivering a seamless cross-platform experience. This groundbreaking approach enabled users to physically engage with the brand through motion-controlled gameplay that mirrored the commercial content, effectively bridging traditional and interactive media channels.
The Challenge
PrimeCredit faced the challenge of creating a memorable brand experience that could break through traditional advertising limitations. While TV commercials provided wide reach, they lacked interactivity and audience engagement. The company needed an innovative solution that could seamlessly connect passive viewing experiences with active consumer participation, effectively extending brand engagement beyond the typical 30-second commercial spot.
The Solution
GNS developed a synchronized cross-platform experience that connected TV commercials with real-time interactive body-motion games. The solution featured identical visual content across both mediums, allowing viewers to physically engage with the brand through motion-controlled gameplay that mirrored what they saw in commercials. This innovative approach was implemented both in digital advertising channels and through physical installations in promotional trucks, creating a cohesive brand experience that successfully bridged traditional and interactive media channels—ultimately earning recognition with a 2024 MARKies Award for Best Use of Gamification.